In a surprising turn of events, the iconic Bud Light has been discontinued after Anheuser-Busch’s PR stunt failed and resulted in a brutal Twitter delete from none other than Tesla and SpaceX CEO, Elon Musk.
Who knew the power of 280 characters and one Instagram post could bring down a beer empire?
It all started when Dylan Mulvaney, a relatively unknown but engaging social media influencer, posted photos and videos of Bud Light cans to his Instagram account as part of Anheuser-Busch’s latest marketing campaign.
However, the internet is a fickle place, and the posts quickly went viral for all the wrong reasons, with people questioning the quality and taste of the beer.
Enter notorious Twitter personality Elon Musk. The billionaire tech mogul, never one to shy away from controversy, jumped into the conversation with a series of tweets criticizing Anheuser-Busch’s PR blunders.
He began by tweeting, “Bud Light? Like Dud Light. This PR stunt tastes just like beer. #budlightdown.”
As if that wasn’t enough, Musk followed up with a series of tweets that mocked the brewing giant, comparing Bud Light to various unpronounceable substances and jokingly suggesting that his SpaceX rockets would use Bud Light instead of liquid oxygen. Light will be used. Light will be used. Better launch with fuel. The Twittersphere erupted, and #BudLightDown quickly became a trending topic.
Anheuser-Busch, clearly shaken by the unexpected response, tried to salvage its reputation by posting a series of tweets apologizing for the PR failure and promising a renewed commitment to quality.
But it was too late. The damage was done, and legions of Elon Musk followers had already sworn off Bud Light for good.
In a last ditch effort to save face, Anheuser-Busch announced that they would be discontinuing Bud Light and pivoting to brewing beer, acknowledging that “times have changed, and so should we.”
In a press release, they said, “We’ve heard your feedback, and we understand that taste and quality matter more than ever. With a new line to be unveiled in the coming months, we look forward to creating great craft beers.” Looking forward to.” Looking forward.” But will focus on his efforts.
As the Internet buzzes with reactions to the Bud Light debacle, one thing is clear: The power of social media, fueled by the influence of high-profile figures like Elon Musk, cannot be underestimated.
What Elon Musk paid for Twitter ($44 billion) is nearly equal to Biden’s proposed climate budget ($44.9 billion).
Whether this marks the end of an era for mass-produced beer or a bump in the road for Anheuser-Busch remains to be seen. In the meantime, grab a cold one, sit back and enjoy the show.