In a bizarre turn of events following the Bud Light fiasco involving its partnership with transgender TikTok star Dylan Mulvaney, beer titan Anheuser-Busch has laid blame on none other than Twitter overlord Elon Musk.
The beverage juggernaut claims that Musk’s relentless Twitter shenanigans are the real culprit behind their declining sales following a marketing misfire.
The Bud Light disaster, which initially appeared to be a promising marketing strategy, quickly went awry as the association with Mulvaney ignited public backlash.
Opponents argued that the partnership was a clumsy attempt to capitalize on the growing dominance of LGBTQ+ personalities on social media.
In a desperate attempt to shift blame from one another, a spokesperson for Anheuser-Busch released a statement saying, “As everyone knows, Twitter is a powerful platform that can make or break a brand.
And we all know who is ruling the Twitter world these days. So, it’s only logical that Elon Musk’s incessant tweets about electric cars, space travel, and cryptocurrencies are stealing our thunder and driving our sales off a cliff.
The statement continued, “Our Bud Light campaign with Dylan Mulvaney was designed to showcase inclusivity and diversity, but it looks like Musk’s endless Twitter escapades have completely sabotaged our noble efforts.”
In response to these allegations, Elon Musk tweeted a cheeky reply: “I always knew I had the power to sell electric cars and rockets, but affecting beer sales? That’s a new one. Cheers.” ” , Anheuser-Busch! #spacebears”
As the brewing company struggles to recover from their Bud Light blunder, their misplaced blame on Musk has left many people scratching their heads.
While Twitter can undoubtedly affect a brand’s reputation, it seems that instead of pointing fingers at unrelated Twitter influencers, Anheuser-Busch needs to look inward to address its own marketing miscalculations.
As the saying goes, “When in doubt, blame Elon.” But in this case, it seems that Anheuser-Busch’s misguided attempt to shift responsibility may only serve to leave a bitter taste.