In a bizarre turn of events, it looks like Twitter chief Elon Musk may be partly to blame for Bud Light’s recent billion-dollar loss.
The beer company had been struggling for some time, but things took a turn for the worse when Musk tweeted scathing criticism of the beverage.
“Who drinks Bud Light? Tastes like carbonated urine,” Musk wrote in a tweet that quickly went viral.
Almost immediately, social media was flooded with reactions from angry Bud Light fans, who accused Musk of being out of touch and elitist. Many vowed to boycott Musk’s companies, including Tesla and SpaceX, in retaliation.
The fallout was swift and severe for Bud Light, which saw sales plummet in the wake of Musk’s tweet. According to sources close to the company, losses have now topped $1 billion, a major blow to the beer giant’s bottom line.
But while the situation may seem dire, some insiders say Bud Light is already working on a plan to recover from the debacle.
A spokesperson for the company said, “We are exploring all options, from launching a new advertising campaign to partnering with social media influencers.”
As far as Musk is concerned, he seems unfazed by the whole matter. When asked about the controversy, he shrugged and said, “Hey, I was just giving my opinion. If people can’t handle it, that’s on them.”
It remains to be seen whether Bud Light can bounce back from this massive loss, but one thing is for sure: The power of social media has never been clearer.