How Tesla went from being the automotive industry’s favorite punching bag to the same competitors who are now queuing up to save their own skins by installing Tesla designs in their new vehicles while Elon Musk gets billions of dollars in new revenue Yes, Tesla recently implemented a secret power move that broke the EV industry and we’ll tell you how they did it overseas.
North America’s largest automaker General Motors announced that they will adopt Tesla-owned EV charging ports for all of their future electric vehicles, and the news comes just two weeks after Ford made history by becoming the first legacy automaker to do so. The latter has come, to see the two largest US automakers together giving up and following Tesla’s instructions is not something anyone would have expected right now and it is a sign.
Significant change to the EV landscape for North America, the move will move the bulk of North American EVs away from the Combined Charging System or CCS plug, which was widely adopted as the worldwide standard for electric vehicles, CCS plug sold GO is mandatory on all EVs. The change comes just six months after Tesla’s surprise decision to name its own connection system the North American Charging Standard, or NAC, which has been the preferred option for all non-Tesla EVs in the EU and until now the US.
Tesla announced in a blog that the number of their NAC vehicles on North American roads outnumbered CCS two to one and that the Tesla charging system is half the size and twice the power of CCS, which is where Tesla extended the offer to others for the first time. For manufacturers who want to adopt the Tesla standard writing, In line with our mission to accelerate the world’s transition to sustainable energy, today we’re opening our EV connector design to the world, we’re offering charging network operators and vehicle manufacturers offering Tesla charging.
Given that the port is now said to be the North American charging standard on its devices and vehicles, older automakers often resort to dismissing Tesla as a legitimate competitor or leader in the EV field for 20 years, we really need to I don’t need any. Tesla’s partnership with General Motors is nearly identical to the one Ford previously negotiated with GM, with more than 12,000 Supercharger locations using Tesla’s Magic Dock adapters. The K will have immediate access to Tesla’s North American network to allow current CCS-equipped vehicles to charge through 2025.
However, GM plans to use Tesla’s NAC by default on all new vehicles, and Tesla, like Ford, will provide its software APIs to GM, allowing GM vehicles and mobile app users to connect to nearby Tesla Superchargers. will be allowed. Also search for other charging locations. We are now seeing the results of Tesla’s plans with charging infrastructure, but they are similarly planting seeds in other areas as well, for example from AI building the endgame Tesla robot to change the world to millions of droids taking over our lives and work. Improving the way of doing. Or changing for the worse, but could that happen? May the rest of the world remain as well.
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Get VIP Access to Their Latest Offerings Skip the Waiting List Check Details Issues Affecting CCS Charging and Ultimately Causing Its Downfall in North America The legacy auto industry is reluctant to take electric vehicles seriously, it’s a struggle Perfect example and it highlights a critical blind spot. The Traditional Automotive Business Model For the past hundred years, automakers have largely turned away from the idea of customer satisfaction.
They really don’t need to care that much because a company like GM doesn’t sell cars to consumers. They sell cars to dealerships and whatever happens after a customer takes the car is between them and the dealer, from time to time the automaker will screw things up so badly that they start recalling the car. Will be, but again it largely depends on the dealership. To find out and since every car company was involved in the scam, we arrived at this market where all cars more or less equally sucked except Toyota and we just had to pick our poison, but let’s be real.
Toyota got kind of boring when it came time for the establishment to make their cars electric, so it’s no wonder they just stuck to the most basic charging connector they could find and figured it out. Left to the customer in what form it came The J1772 plug which was an AC only charging connector that could supply 120 volts from a standard wall plug or 240 volts from a specially upgraded connection, fully recharged a car In the best case scenario it would take 8 hours to do but again this was not the automaker’s problem.
Meanwhile at Tesla they are over. entered the market with a revolutionary model to sell directly to customers exclusively through online ordering, no dealerships, no middlemen, no salespeople and as part of this direct to customer ethos Tesla truly I wanted people to have a great experience owning and driving their vehicle. , At the time he was developing the first Model S, while also designing the Tesla charging system that would best support his product, Elon Musk knew that the only way to compete with and win the existing market for electric vehicles was The way was the charging experience.
More Convenient That’s why the Tesla Supercharger and Connector System was built with the aim of providing the ideal customer experience from day one, the Superchargers provide DC fast charging that tops off a Model S battery to 50 in as little as 75 minutes or just 20 minutes can be filled. Reach the state of charge. When the rest of the auto industry realized that people really wanted their cars to recharge quickly, they decided to stick the DC connector on what they already had and hope that someone would build a charging station out there so that it would work.
Their problem is that the CCS was born with its huge unsightly bug, it’s a combination of the old design with the fast charging upgrade on the bottom, so it should come as no surprise that the design is more sleek efficient high power plentiful and abundant in quantity. Tesla’s charging system on a broken patchwork is such that CCS will inevitably turn into a profit for Tesla, it is clear that like a gas station they cut off all the energy consumers bought through the supercharger, so more Supercharger users equal more money, even though Tesla doesn’t get paid for sharing the design.
According to some early estimates, it is still their product that is being used as the standard and opening up their network will provide the company with over $5 billion in additional revenue. But it goes further than just collecting revenue. Is. Not only that but other carmakers, who are rapidly following suit with the new Tesla standard EV hardware and software manufacturer, announced on June 10 that they would adopt NACI across their networks in a move similar to both X-Charge and Blink Charging.
For example, their network X-Charge has over 40,000 stations in 25 countries, while Blink operates charging services across the US and these are just a few of the big names, Tesla has a number of smaller charging companies that have signed up for NAC. Have done are reaching out and these are companies, although not of as much political importance as GM or Ford, which really suggest that it is only a matter of time until NAC is adopted, as other charging networks around the world change their connector design Yes, it has multiplied the number of charging stations available to current and future Tesla owners.
And it didn’t cost Tesla a dime. But with this avalanche of success inevitably comes some hurdles, the first being that not all competitors are ready to be the first adopters of their superior technology, big companies like Electrify America. Since then it is causing some problems. There have been multi-million dollar deals with manufacturers that use the CCS standard as well as some less commonly used alternatives such as the Chadamo and J1772 adapter types.
Electrify America is actually a subsidiary of Volkswagen and they have existing contracts with Harley-Davidson Hyundai and. Lucid Motors, which allows customers of those companies to use its chargers at discounted rates or for free, also includes Electrify America, which quickly diversified and placed its charging terminals in places such as mall parking lots. and secured deals with companies such as Walmart and Target to maintain their stations.
Those locations were also built on CCS charging hardware and trying to retrofit the existing infrastructure to the NAC would be a spectacularly expensive endeavor. Tesla and its Supercharger network are in direct competition, and Electrify America can’t run that many charge stations. But they have the advantage of being in bed with several powerful companies and may choose to fight Tesla over this takeover of the charging landscape, the other major hurdle being the extremely slow pace of the government.
The response to overwhelming support is the adoption of new technology. Over the past two weeks the NAC responded with a statement that basically said the government would not change its rules on the CCS compatibility requirement to qualify for new infrastructure linked to the Inflation Reduction Act, and that it was certain Administration in form is also a good thing. With so many CCS-equipped vehicles already in circulation, this defeats the purpose of creating a new nationwide infrastructure for electric vehicles, with more than a third of current users.
Adapters that let CCS vehicles use their own charging stations, so this hasn’t really hindered the adoption of NAC by the industry, a blow to replace the standard for at least the next half decade, even if it’s Tesla’s It is a huge victory for the company which managed to overthrow the old charging standard and put them on the throne in a period of about two weeks.